Increasing Adoption of Facial Rejuvenation and Approval and Launch of New Products to Augment Growth of Facial Rejuvenation Market
Facial
rejuvenation is basically a cosmetic procedure, which aims to bring about a
more youthful look to the face. Facial rejuvenation may be achieved through
both non-invasive and invasive methods. Non-invasive procedures can range from
mild to highly invasive. These procedures have also evolved significantly over
the past decade or so. More recently, non-invasive procedures have become
popular options for achieving facial rejuvenation.
Market Dynamics
Approval
and launch of new products is expected to propel growth of the facial rejuvenation
market. For instance, in August 2020, Cutera, Inc. launched its new Fraxis PRO
progressive dermal remodeling technology. Moreover, increasing adoption of facial
rejuvenation is also expected to aid in growth of the market. For instance,
according to International Society of Aesthetic Plastic Surgery, photo
rejuvenation was one of the top five nonsurgical procedures for women and
accounted for 347,305 procedures in 2019.
Increasing
expenditure on personal care products is expected to offer lucrative growth
opportunities in facial rejuvenation market. For instance, according to
the U.S. Bureau of Labor Statistics, average annual expenditure on personal
care products in the U.S. increased from US$ 707 in 2016 to US$ 768 in 2018. Moreover, increasing
geriatric population is also expected to aid in growth of the market. For
instance, according to the U.S. Census Bureau, the U.S. geriatric population is
expected to reach 77 million by 2034.
Among
regions, North America is expected to witness significant growth in the global facial rejuvenation market, owing to increasing adoption of facial rejuvenation in the
region. For instance, in August 2019, A-to-Zen Regenerative Medicine in
Bellevue, Washington, announced expansion of leading menu of skin rejuvenation
treatments with state-of-the-art platelet-rich plasma (PRP) Facials and PRP
Facelifts for all-natural, age-defying complexion benefits.
Competitive Analysis
Major
players operating in the global facial rejuvenation market include, Merz Pharma
GmbH & Co. KGaA, Anika Therapeutics, Inc., Lumenis, Galderma, Allergan
(Actavis), Contura Ltd., Fibrocell Science, Inc., and Revance Therapeutics.
The
global facial rejuvenation market is
witnessing divesture strategies. For
instance, in April 2019, Merz Pharma GmbH & Co. KGaA and Laboratoire HRA
Pharma SAS, a consumer healthcare company, signed an asset purchase agreement,
pursuant to which HRA Pharma will acquire the global rights to the Mederma
brand, which includes products across the scar care, stretch marks and skin
care categories.
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