Increasing Demand from the Infrastructure and Construction Industry to Augment the Protective Coatings Market Growth
Protective coatings are applied to the surface to provide
protection from harsh environmental conditions that could cause damage. They
are widely used across various applications such as oil and gas, power
generation, automotive heavy machinery, marine, electronics products, etc. Protective
coatings for metal, wood, fiberglass, ceramics, plastics, and other materials
have developed over the years to provide enhanced protection from exposure to a
wide variety of chemicals and particles. Protective coatings are also applied
to concrete to create corrosion and impact resistance. Moreover, protective
coatings can be used to prevent damage from water, flame, or any other
hazardous chemical.
Market
Dynamics:
Merger and acquisition (M&A) by key players for global
expansion is also expected to drive the growth of the protective
coatings market. For instance, in January 2021, Houston-based NACE
International and Pittsburgh-based SSPC merged to form a new organization, named
the Association for Materials Protection and Performance (AMPP), to create a
unified voice for the corrosion control and protective coatings industries.
Moreover, increasing demand for protective coatings from the
infrastructure and construction industry is expected to propel the growth of
the protective coatings market. For instance, in 2018, Axalta launched its new
protective coatings brand, Corroless, consists of Axalta's most durable
products, engineered to provide exceptional, long-term chemical, and corrosion
resistance to a wide array of iron and steel substrates, while remaining cost-effective.
Increasing adoption of water-based coatings due to strict
environmental regulations is expected to offer lucrative growth opportunities
for players in the protective coatings market.
However, high cost of raw materials and high energy
consumption during the manufacturing of protective coatings is expected to
restrain the growth of the protective coatings market.
Competitive
Analysis:
Major players active in the protective coatings market are
Jotun, Hempel A/S, Wacker Chemie AG, Sika AG, Akzo Nobel N.V., The
Sherwin-Williams Company, Kansai Paint Co. Ltd, Arkema Group, PPG Industries
Inc, and The Valspar Corporation.
Major players active in the market are adopting various
strategies such as collaboration, M&A, business expansion, etc. to
strengthen their product portfolio or to enhance their market position. For
instance, in January 2021, PPG planned to acquire Versaflex, a manufacturer
specializing in polyuria, epoxy, and polyurethane coatings for water and waste
water infrastructure, flooring, transportation infrastructure, and industrial
applications.
Moreover, in February 2020, KAEFER acquired Wood’s industrial
services business from John Wood Group that provides high-end services for
industrial operations, such as the application of protective coatings, access
solutions, thermal insulation, passive fire protection, and specialist
services.
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