Rapid Growth in the Construction Industry Is Augmenting the Growth of the Ceramic Decal Market

 

A ceramic decal is also a transfer method, which is utilized to paste pre-printed patterns or pictures onto a ceramic material, such as tiles, ceramic tableware, and decorative ceramics, and glassware. Ceramic decals are used to decorate glassware in the form of glass art, stained glass, or to decorate ceramic statues and other ceramic objects. The decals can be made of vinyl, latex rubber, paper, fabric, or ceramic material. There are various benefits of using these decals. One of the advantages of these is they are not very expensive, yet they can look very beautiful and attractive.

The ceramic decals protect the porcelain materials from damage due to ultraviolet light, spillage, stains, heat, oil, grease, and scratches. Water-slide ceramic decals are made of a resilient material such as clear vinyl and can withstand high temperatures

Rapid growth in the ceramic industry is projected to fuel the growth of ceramic decals market. Ceramic decals provide a cost-effective solution when compared to other decorating methods such as slip decorating techniques due to less set up time, less clean up, and less labor-intensive. According to the India Brand Equity Foundation, India's ceramic industry is looking to almost double its turnover to Rs 50,000 crore by 2020, driven by rising domestic consumption and exports to the Middle-East, Europe, and other newer destinations. Robust growth in the construction industry across developing countries and increasing spending by the government in the construction industry is further anticipated to propel the growth of the ceramic decals market.

The Asia Pacific is projected to gain significant growth over the forecast period and this is attributed to the increasing government investment in the construction industry. According to the India Brand Equity Foundation, in 2019, the infrastructure sector witnessed seven mergers and acquisition (M&A) deals worth US$ 1,461 million. Indian Railways has received an allocation of Rs. 72,216 crore (US$ 10.33 billion) under Union Budget 2020-21.

Key Developments:

1.     In December 2017, Somany Ceramics has launched a new product series in tiles 'Glosstra Plus' - India's glossiest wall tiles having the capacity to produce 4.5 million square meters per annum of 300 mm x 600 mm Glosstra Plus tiles.

Key Players:

Stechcol Ceramic Crafts Development (Shenzhen) Co., Ltd, Leipold International GmbH, Bailey Decal Limited, Design Point Decal, Inc., Tullis Russell Group Ltd, Bel Inc., and others